Morel Mushroom Festival

Each year Boyne City is filled with hundreds of mushroom lovers who come in search of the “elusive delicacy”, the morel mushroom. Local restaurants prepare morel entrees, locals sing of the morel and secret recipes and hunting places are shared amongst the people. The Morel Mushroom Festival has been successful in bringing visitors to northern Michigan for decades.

    For this project, a set of three posters were designed to promote the festival. The most popular events are the taste of morels, a guided hunt, and a competitive hunt. The process of this started with researching the city itself and then from that understanding what the festival is about and what it means to the community in which it takes place.

Designer: Jessica Kuhlman









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